![]() ![]() ![]() I hate to insult your intelligence in this way, but it needs to be said. Here are the the top characteristics of high-converting CTA buttons: 1. To do that, we want to evoke emotion in our audience.Īccording to Marketing Experiments, consumers go through a six-step process before clicking a CTA on an email or landing page:Ĭharacteristics of High-Converting CTA Buttons So I want to give you advice that makes it extraordinary. It has copy surrounding it, and a place for the visitor to input some information. Here’s a basic example of how you can accomplish this from Optimizely.Īs you can see, the highlighted button is just a typical example of a call-to-action button you’d see on a normal landing page. Which makes it the moment of truth that differentiates a conversion from a bounce. Remember that your call-to-action button can be used in any situation where you want your user to do something. There are literally hundreds of options for just about every occasion. That’s what makes it so incredibly testable and important to an entrepreneur. It can take the traditional or non-traditional approach in terms of looks, copy, or any other facet you can think of. It’s typically the button, link, or image that you place strategically on your website to encourage visitors to become leads or customers. Your call-to-action button is the bridge between the content your visitor is already interested in and an offer of higher value. It might invite readers to check out more posts, sign up for your email list, or something else entirely. For instance, you might insert a call-to-action button at the end of your blog posts. In some cases, I’ve even interviewed the site owners and admins to discuss their approach and to see how that approach has impacted their results.Ī call-to-action button is a piece of text, sometimes combined with an image, that tells your audience what you want them to do next. You’ll also notice that I’ve included examples from all kinds of pages, so you can see how you can use CTAs well in a variety of different contexts. They show each of the characteristics I recommend in action, so you can get an idea of how other site owners are using them to reach their business goals. I’ve included both good and bad examples to show what these buttons look like in practice - not just in theory. ![]() I’ll do that by highlighting six characteristics of high-converting CTA buttons, along with examples from various websites to help you get a better idea of how to incorporate these characteristics into your own pages. That’s why in this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. A page with a strong CTA button will generate more conversions than a page with a weak one. ![]() If a well-designed CTA is all your page has going for it, it likely won’t generate the results you want.īut as far as individual elements go, CTA buttons are among the most important. In that sense, CTA buttons are just one ingredient among several. Of course, there are many other factors that go into creating a high-converting landing page. But it’s repeated so often for one reason: because it’s true. You’ve probably heard this statement dozens of times on various marketing blogs and publications. Your CTA buttons are some of the most important elements on your site. ![]()
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